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SWOT and business model canvas · checked 11 November 2026

A SWOT and a business model canvas are checklists for thinking, not a strategy; end each with the two or three moves it points to.

In a SWOT, strengths and weaknesses are internal and opportunities and threats are external; write each point as something specific you could check. Then turn the grid into moves: use strengths to take opportunities, and fix the weaknesses a threat would exploit.

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