Template · one page

Lean Canvas

Ash Maurya · leanfoundry.com Freemium Beginner

A one page template that forces you to write down the problem, the customer, and why you are placed to solve it, all on a single sheet you can revise fast. Filling it in surfaces the weak spots in your idea quickly, especially whether the customer group is reachable and the problem is specific. Use it as a scoring sheet for a new idea rather than a formal business plan.

  • Forces problem and customer to the front, ahead of the solution
  • One page makes gaps and hand-waving in your idea obvious
  • Cheap to redo, so you can compare several ideas side by side

It answers 7 questions

  1. How do I know if my idea is any good?
  2. How do I know if my idea is a real problem or just a 'nice to have'?
  3. How do I know when to stop researching an idea and just start building?
  4. Is it a mistake to fall in love with my solution before I understand the problem?
  5. How specific should my founder-market fit be? Is 'I love fintech' enough?
  6. How many customer conversations should I do before I start building versus building a rough version to learn faster?
  7. Should I build for a market I know from home, like agriculture or local retail, or chase a global software idea?

Read with it

  1. The single best thing ever written on customer conversations. It teaches you to ask about the customer's life and past... momtestbook.com Book · ~130 pages The Mom Test Rob Fitzpatrick
  2. The definitive essay on where good ideas come from: notice problems you personally have, don't force it. Use it as the lens for... paulgraham.com Essay · ~20 min read How to Get Startup Ideas Paul Graham
  3. The essay that put 'product-market fit' into the startup vocabulary. Read it for the gut-level description of what PMF feels... pmarchive.com Essay · ~15 min read The Only Thing That Matters Marc Andreessen
  4. Turns the vague feeling of product-market fit into a number you can move. Ask users how they would feel if they could no longer... First Round Review Article · ~20 min read How Superhuman Built an Engine to Find Product/Market Fit Rahul Vohra
  5. The permission slip to recruit users by hand, do things manually, and deliver 'insanely great' experiences to your first few... paulgraham.com Essay · ~15 min read Do Things That Don't Scale Paul Graham
  6. A YC partner turns 'how do I get an idea' into a concrete checklist you can run today, plus the traps (tarpit ideas) that sink... YC Startup Library Video · ~50 min How to Get and Evaluate Startup Ideas Jared Friedman (Y Combinator)
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