Cost Per Click

Also called CPC

Cost per click: what you pay each time someone clicks your ad. A core unit of paid acquisition.

CPC = total ad spend / clicks

Why it matters

CPC is a building block of your acquisition cost. Watching it by channel and campaign tells you where attention is getting more expensive and whether your targeting still works.

For example

A search campaign spends 50,000 for 2,500 clicks, a cost per click of 20 rupees.

Related terms

Cost Per Mille Cost Per Acquisition Customer Acquisition Cost

Go deeper

See how founders actually handle this on Money, pricing and metrics, part of the Starting Up hub.

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