Cost Per Click

Also called CPC

Cost per click: what you pay each time someone clicks your ad. A core unit of paid acquisition.

CPC = total ad spend / clicks

Why it matters

CPC is a building block of your acquisition cost. Watching it by channel and campaign tells you where attention is getting more expensive and whether your targeting still works.

For example

A search campaign spends 50,000 for 2,500 clicks, a cost per click of 20 rupees.

Go deeper

SaaS Metrics 2.0: Detailed Definitions For Entrepreneurs · guide Cost Per Click is defined precisely in David Skok's reference on SaaS metrics, with the formula and the mistakes to avoid. Open forentrepreneurs.com →

Related terms

Also in Starting Up

See how founders actually handle this on Money, pricing and metrics, part of the Starting Up hub.

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