Cost Per Click
Also called CPC
Cost per click: what you pay each time someone clicks your ad. A core unit of paid acquisition.
CPC = total ad spend / clicks
Why it matters
CPC is a building block of your acquisition cost. Watching it by channel and campaign tells you where attention is getting more expensive and whether your targeting still works.
For example
A search campaign spends 50,000 for 2,500 clicks, a cost per click of 20 rupees.
Go deeper
Related terms
Also in Starting Up
See how founders actually handle this on Money, pricing and metrics, part of the Starting Up hub.
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