Elevator Pitch
A very short, compelling summary of what your company does and why it matters, deliverable in the time of a short elevator ride. A test of clarity.
Why it matters
If you cannot explain your startup in a sentence or two that lands, you will struggle to sell it to investors, customers, or hires. Crafting a sharp elevator pitch forces the clarity that helps everywhere else.
For example
A founder sums it up in one line: 'We are Stripe for India's small exporters', clear enough that an investor immediately gets it.
Go deeper
Related terms
Also in Starting Up
See how founders actually handle this on Founder life, part of the Starting Up hub.
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