Marketing Funnel

Also called Funnel and Conversion Funnel

The path a person takes from first hearing about you to becoming a customer, drawn as a funnel because people drop off at each stage. Each step converts a fraction of the last.

Why it matters

Thinking in funnels shows you exactly where you lose people and which stage, if fixed, would move the most growth. It turns a vague sense of not enough customers into a specific, fixable bottleneck.

For example

Of 10,000 visitors, 1,000 sign up, 300 activate, and 60 pay, a funnel that shows the biggest leak is between signup and activation.

Related terms

Conversion Rate Pirate Metrics Conversion Rate Optimization

Go deeper

See how founders actually handle this on Growing and marketing, part of the Starting Up hub.

eChai Partner Brands