Influencer Marketing
Partnering with people who have trusted audiences, creators, experts, niche personalities, to promote your product to those audiences.
Why it matters
Influencers lend borrowed trust and targeted reach that ads struggle to match, especially for consumer brands. The results hinge on genuine fit between the creator's audience and your customer, not follower counts.
For example
A skincare brand sends products to a handful of trusted dermatologist creators, whose honest recommendations drive more sales than any ad.
Go deeper
Related terms
Also in Starting Up
See how founders actually handle this on Growing and marketing, part of the Starting Up hub.
eChai Partner Brands
