Sales Pipeline

Also called Pipeline

The set of deals a sales team is working, organized by stage from first contact to closed. A live view of future revenue.

Why it matters

The pipeline is how you forecast revenue and spot where deals stall. Keeping it honest, real opportunities at accurate stages, is what makes forecasting and hiring decisions trustworthy.

For example

The pipeline shows 30 open deals worth 4 crore across stages, giving the team a live view of the quarter's likely revenue.

Worth your time

Building a Sales and Marketing Machine For Entrepreneurs · guide How to design a pipeline and the funnel behind it as a repeatable machine, with the metrics that keep it honest.

Related terms

Sales Funnel Pipeline Coverage Sales Velocity

Go deeper

See how founders actually handle this on Getting your first customers, part of the Starting Up hub.

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