Sales Funnel
The stages a prospect moves through on the way to buying, from awareness to qualification to proposal to close, with fewer surviving at each step.
Why it matters
Mapping the sales funnel shows where deals fall out and which stage to fix to lift revenue. It turns a vague sense of losing deals into a specific, improvable conversion problem.
For example
The team tracks deals from qualified to demo to proposal to closed, and sees most stall at the proposal stage, so that is where they focus.
Worth your time
Related terms
Go deeper
See how founders actually handle this on Getting your first customers, part of the Starting Up hub.
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