Sales Velocity
How fast revenue moves through your pipeline, combining the number of deals, their average value, your win rate, and the sales cycle length into one figure.
Sales velocity = (opportunities x win rate x deal value) / sales cycle length
Why it matters
Sales velocity shows which lever, more deals, bigger deals, higher win rate, or faster cycles, will grow revenue fastest. It turns a vague sense of sales health into something you can optimize.
For example
With 50 open deals, a 20 percent win rate, a 2 lakh average deal, and a 60-day cycle, sales velocity works out to about 33,000 rupees of revenue per day.
Worth your time
Related terms
Go deeper
See how founders actually handle this on Money, pricing and metrics, part of the Starting Up hub.
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