Scrum

A specific agile framework built around fixed-length sprints, defined roles (product owner, scrum master, team), and set rituals like standups, planning, and retrospectives.

Why it matters

Scrum gives a team a ready-made structure for working in increments, useful when a team needs more process than it has. Early startups often adopt a lighter version, since the full ceremony can be heavier than a small team needs.

For example

A team runs two-week scrum sprints with a daily standup, sprint planning on Monday, and a retrospective on the last Friday.

Related terms

Agile Sprint Kanban

Go deeper

See how founders actually handle this on Building the product, part of the Starting Up hub.

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