Scrum
A specific agile framework built around fixed-length sprints, defined roles (product owner, scrum master, team), and set rituals like standups, planning, and retrospectives.
Why it matters
Scrum gives a team a ready-made structure for working in increments, useful when a team needs more process than it has. Early startups often adopt a lighter version, since the full ceremony can be heavier than a small team needs.
For example
A team runs two-week scrum sprints with a daily standup, sprint planning on Monday, and a retrospective on the last Friday.
Go deeper
Related terms
Also in Starting Up
See how founders actually handle this on Building the product, part of the Starting Up hub.
eChai Partner Brands
