Amazon Web Services

The fastest way to understand what a cloud marketplace is if you have never sold through one, straight from AWS and short enough to watch before a partner call.

Introduction to AWS Marketplace

On Amazon Web Services short watch

Private offers are the mechanic that changes your sales process once you list, and this is AWS showing the seller side screen by screen: custom pricing, terms, and how the deal actually closes through the marketplace.

AWS Marketplace Private Offers overview for ISVs

On Amazon Web Services by Amazon Web Services 14 min

The actual eligibility bar for co-selling with AWS, in AWS's own words: marketplace listing, ACE eligibility, 5 launched and 15 qualified opportunities in 12 months. Read it before you promise your board a co-sell motion.

AWS ISV Accelerate Program

From Amazon Web Services 10 min read

• Entry bar is concrete: 5 launched and 15 qualified ACE opportunities in the past 12 months, plus $2,000 in recognized AWS account revenue.
• You need a generally available AWS Marketplace listing and Validated or Differentiated status in Partner Central before applying.
• AWS account managers earn co-sell incentives on Private Offers, which is the mechanism that gets their attention.
• AWS reports 51 percent of partners see higher revenue growth from co-sell and 65 percent close deals faster.