The listing itself is a few weeks of work: register as a seller, choose a delivery method (SaaS is usually contract or metering based), write the listing, then wire up entitlement and billing callbacks. What changes is everything after. Deals now move through private offers instead of your own order form, procurement questions shift to the customer's cloud team, and legal review often shortens because the marketplace terms are already accepted. Train your AEs to ask early whether the customer has a cloud commitment, because that single question decides whether the marketplace shortens your deal or just adds a step. Also put the platform fee into your pricing before finance finds it on the first invoice.
4 hand-picked resources, 4 link-checked. Pick how you want to dig in.
Why we picked it Primary source rather than a vendor blog, and the entry point to the delivery method, entitlement and private offer docs you will actually need when you list.
From AWS Documentation 12 min read
Open docs.aws.amazon.com →Why we picked it The benchmark dataset for marketplace and co-sell: multi cloud sellers at 29% of revenue through marketplaces versus 3% for single cloud, and 92% of companies saying cloud partner attention is the hard part.
From Tackle 25 min read
Open state-of-cloud-gtm-report-2025.tackle.io →Why we picked it AWS explaining its own co-sell machinery: business planning in Partner Central, partner matching, multi partner deals that average six times larger, and APIs to pull it into your CRM.
From AWS Partner Network Blog by Priya Bains 9 min read
Open aws.amazon.com →Why we picked it The actual eligibility bar for co-selling with AWS, in AWS's own words: marketplace listing, ACE eligibility, 5 launched and 15 qualified opportunities in 12 months. Read it before you promise your board a co-sell motion.
From Amazon Web Services 10 min read
Open aws.amazon.com →How channel, resellers and marketplaces reads from a different seat.
The same ground, over in Scale, fund & exit, our D2C track.
