A cloud marketplace is a catalogue inside AWS, Azure or Google Cloud where a customer buys your software through the procurement they already use for cloud, often drawing down a spending commitment they have already made to that provider. That last part is the real magic: money already promised to AWS can be spent on you, which turns a budget fight into a procurement formality. Listing is free and mostly paperwork, and the provider takes a percentage on transactions, lower on private offers if you are in a co-sell program. It matters enormously if your buyers are deep in one cloud, and barely at all if you sell to Indian SMBs paying monthly by card.
3 resources, 3 link-checked.
The fastest way to understand what a cloud marketplace is if you have never sold through one, straight from AWS and short enough to watch before a partner call.
On Amazon Web Services short watch
Primary source rather than a vendor blog, and the entry point to the delivery method, entitlement and private offer docs you will actually need when you list.
From AWS Documentation 12 min read
The benchmark dataset for marketplace and co-sell: multi cloud sellers at 29% of revenue through marketplaces versus 3% for single cloud, and 92% of companies saying cloud partner attention is the hard part.
From Tackle 25 min read
How channel, resellers and marketplaces reads from a different seat.
The same ground, over in Scale, fund & exit, our D2C track.
