A cloud marketplace is a catalogue inside AWS, Azure or Google Cloud where a customer buys your software through the procurement they already use for cloud, often drawing down a spending commitment they have already made to that provider. That last part is the real magic: money already promised to AWS can be spent on you, which turns a budget fight into a procurement formality. Listing is free and mostly paperwork, and the provider takes a percentage on transactions, lower on private offers if you are in a co-sell program. It matters enormously if your buyers are deep in one cloud, and barely at all if you sell to Indian SMBs paying monthly by card.
3 hand-picked resources, 3 link-checked. Pick how you want to dig in.
Why we picked it The fastest way to understand what a cloud marketplace is if you have never sold through one, straight from AWS and short enough to watch before a partner call.
On Amazon Web Services short watch
Why we picked it Primary source rather than a vendor blog, and the entry point to the delivery method, entitlement and private offer docs you will actually need when you list.
From AWS Documentation 12 min read
Open docs.aws.amazon.com →Why we picked it The benchmark dataset for marketplace and co-sell: multi cloud sellers at 29% of revenue through marketplaces versus 3% for single cloud, and 92% of companies saying cloud partner attention is the hard part.
From Tackle 25 min read
Open state-of-cloud-gtm-report-2025.tackle.io →How channel, resellers and marketplaces reads from a different seat.
The same ground, over in Scale, fund & exit, our D2C track.
