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AWS Partner Network Blog

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AWS explaining its own co-sell machinery: business planning in Partner Central, partner matching, multi partner deals that average six times larger, and APIs to pull it into your CRM.

Unlocking Synergies: Maximizing Co-Sell Opportunities with AWS

From AWS Partner Network Blog by Priya Bains 9 min read

  • Cites Canalys 2024: co-selling partners saw 51 percent higher revenue growth, 65 percent higher close rates and 54 percent larger deals.
  • Multi-partner deals average six times larger than single-partner deals, and 43 percent of customers use four or more partners.
  • Forrester puts ISV deal closure 50 percent faster when the transaction runs through AWS Marketplace.
  • Practical unlock: link Partner Central to your Marketplace account, since AWS sellers retire quota on private-offer co-sells.
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Answers How do I get real attention from AWS or Microsoft instead of just another badge? How do the best operators partner with a company a hundred times their size without getting crushed? How do we actually list on AWS Marketplace, and what changes in our sales process? Should we list on more than one cloud marketplace, or is AWS enough? What do the top 10% of cloud marketplace sellers do that everyone else does not?
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