Should we list on more than one cloud marketplace, or is AWS enough?
The short answer
Follow your customers, but the data leans toward breadth. Tackle's survey work found companies transacting on all three clouds report around 29% of revenue through marketplaces versus 3% for single cloud sellers, and most companies now co-sell with more than one provider. That said, each extra marketplace costs real engineering and operations work for entitlements, metering and private offers, so add the second one when you have actually lost a deal for not being on it. In practice most B2B SaaS starts on AWS, adds Azure the first time a Microsoft heavy or regulated enterprise asks, and adds Google Cloud last.
Go deeper, your way
5 hand-picked resources, 5 link-checked. Pick how you want to dig in.
▶️ Video
✓ Link checkedFreeAdvanced
Why we picked it
Exactly the case you are deciding about: one person covering more than one cloud marketplace. She explains what the second and third listing cost her in effort and what they returned, which is the real answer to whether AWS is enough.
Why we picked it
The benchmark dataset for marketplace and co-sell: multi cloud sellers at 29% of revenue through marketplaces versus 3% for single cloud, and 92% of companies saying cloud partner attention is the hard part.
Why we picked it
Explains the two things that make Azure worth the effort: customers can buy against an existing Microsoft agreement or cloud commitment, and your listing surfaces inside Microsoft 365, Dynamics and Power Platform.
Why we picked it
The third cloud's own partner documentation, covering SaaS, VM and now AI agent listings, plus the billing integration work that decides how long a listing really takes.
Why we picked it
AWS explaining its own co-sell machinery: business planning in Partner Central, partner matching, multi partner deals that average six times larger, and APIs to pull it into your CRM.
