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A small company showing its own numbers: their partner manager took the program from under 4% to 10% of revenue in a year on 20% of his time, which is a realistic target to plan against.
Building a B2B SaaS Partner Program: Our 8-Step Process
From Close by Amy Copadis 14 min read
- Close grew partner revenue from under 4 percent to 10 percent in under a year with one manager spending 20 percent of his time on it.
- Close pays 10 to 20 percent recurring commission per new paying customer; Teamwork's tiers scale to 40 percent past 50 referrals.
- Suggests a healthy SaaS partner program eventually drives around 30 percent of revenue.
- Start with an application form and a payout tracking process before recruiting at any volume.
