Cloud Software Association

2 resources from Cloud Software Association we point people to, and the questions each answers.

▶️ Video

✓ Link checked Free Intermediate

A working session from the SaaS Connect community focused specifically on technology and integration partnerships, which most channel content skips over on its way to resellers.

How to Build a Tech Partner Program That Works

On Cloud Software Association 45 min watch

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Answers What does a partnerships person actually do all day? What should a tech integration partnership include beyond a logo swap? What does a genuinely best in class partner program look like up close?

▶️ Video

✓ Link checked Free Advanced

Someone inside AWS partnerships explaining what earns a software company real internal attention rather than a badge on a page: which teams to align to, what they are measured on, and what makes them bring you into an account.

Rohit Gupta of Amazon Web Services on How to Build a Successful ISV Partnership with a Hyperscaler

On Cloud Software Association by Rohit Gupta (AWS) 54 min

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Answers How do I get real attention from AWS or Microsoft instead of just another badge?