What should a tech integration partnership include beyond a logo swap?
The short answer
An integration only becomes a partnership when three things exist: a working connection your support team can debug, a joint customer story with a number in it, and an agreed motion for who says what to whom. Without the third you have a directory listing and no revenue. Practically that means a proper marketplace listing with real screenshots, a recorded mutual enablement session so it survives attrition, and a shared list of accounts where both products are already installed. Build the integration for the ten customers who asked for it, not for the press release.
Go deeper, your way
4 hand-picked resources, 1 India-specific, 4 link-checked. Pick how you want to dig in.
▶️ Video
✓ Link checkedFreeIntermediate
Why we picked it
A working session from the SaaS Connect community focused specifically on technology and integration partnerships, which most channel content skips over on its way to resellers.
Why we picked it
A concrete look at what an app directory listing demands (demo video, eight screenshots, scope groups, testing instructions), which is a useful reality check on 'we will just get listed'.
Why we picked it
The closest thing partnerships has to a trade publication: account mapping tactics, co-sell plays and partner ops case studies, published weekly. Read it for the mechanics and discount the platform pitch.
Why we picked it
Shows a clean two track split (technology partners versus solution partners) at real scale, 250 plus partners across 35 plus countries, from an Indian company selling globally.
