Mostly three things: finding companies whose customers overlap with yours, getting people at those companies to trust you enough to make introductions, and making sure those introductions turn into deals instead of dying in a shared Slack channel. It is not deal making in the movie sense. A normal day is account mapping, writing enablement a partner rep will actually read, chasing your own engineers for an integration fix, and reporting a number you only partly control. If you like getting outcomes through other people's teams, it is a great job. If you need a clean line from your effort to your commission, sales will suit you better.
4 hand-picked resources, 1 India-specific, 4 link-checked. Pick how you want to dig in.
Why we picked it A working session from the SaaS Connect community focused specifically on technology and integration partnerships, which most channel content skips over on its way to resellers.
On Cloud Software Association 45 min watch
Why we picked it An Indian SaaS operator walking through revenue partners versus tech partners, how a startup recruits its first ones, and the common mistakes, framed for founders selling out of India.
On SaaSBoomi (Marketing Nation) by Anand Venkatraman with Arvind Parthiban 45 min listen
Open saasboomi.org →Why we picked it Written by the industry body for partnership professionals, so it describes the job as practitioners actually experience it, including the reassurance that you do not need prior partnerships experience to do it well.
From Partnership Leaders 7 min read
Open partnershipleaders.com →Why we picked it An investor's readiness test rather than a how to, built around three blunt questions: are you ready, which partner type, and who owns it. Useful before you say yes to a first inbound partnership.
From OpenView by Scott Maxwell 8 min read
Open openviewpartners.com →How partnerships and alliances reads from a different seat.
The same ground, over in Scale, fund & exit, our D2C track.
