Everything from

Crossbeam

1 resource from Crossbeam we point people to, and the questions each answers.

📰 Newsletter

✓ Link checked Free Intermediate

Why we picked it The closest thing partnerships has to a trade publication: account mapping tactics, co-sell plays and partner ops case studies, published weekly. Read it for the mechanics and discount the platform pitch.

ELG Insider

From Crossbeam weekly

Open insider.crossbeam.com →

Answers I have just been handed partnerships as my job. What do I do in the first 90 days? How do I get a partner's reps to actually mention us in their deals? What should a tech integration partnership include beyond a logo swap? How do I run account mapping with a partner without giving away our pipeline? Is ecosystem-led growth a real strategy or just a vendor's marketing? What operations do I need behind channel: deal registration, PRM, attribution?

eChai Partner Brands