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Everything from

Crossbeam

2 resources from Crossbeam we point people to, and the questions each answers.

📰 Newsletter
✓ Link checked Free Intermediate

The closest thing partnerships has to a trade publication: account mapping tactics, co-sell plays and partner ops case studies, published weekly. Read it for the mechanics and discount the platform pitch.

ELG Insider

From Crossbeam weekly

Open insider.crossbeam.com →
Answers I have just been handed partnerships as my job. What do I do in the first 90 days? How do I get a partner's reps to actually mention us in their deals? What should a tech integration partnership include beyond a logo swap? How do I run account mapping with a partner without giving away our pipeline? Is ecosystem-led growth a real strategy or just a vendor's marketing? What operations do I need behind channel: deal registration, PRM, attribution?
▶️ Video
✓ Link checked Free Intermediate

Account mapping is the part of partnering founders get nervous about, and this session shows the four specific overlaps worth sharing (net new, deal acceleration, retention, pipeline review) so you swap useful signal without handing over your pipeline.

4 Easy Account Mapping Wins

On Crossbeam by Crossbeam partnerships team 38 min

4 Easy Account Mapping Wins
Watch on YouTube youtube.com →
Answers How do I run account mapping with a partner without giving away our pipeline?
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