2 resources from Enterprise Tech Sales by Koot we point people to, and the questions each answers.
▶️ Video
✓ Link checkedIndiaFreeIntermediate
Why we picked it
A leader from an Indian SI says out loud what he needs to see in a product before his teams will carry it: documentation, implementation effort, margin, support. That is the readiness checklist, straight from the buyer of your partnership.
Why we picked it
The most cited channel analyst working through the SI motion specifically, including who owns the customer relationship and how the vendor stays present in the account after the integrator lands it.