2 resources from Gong we point people to, and the questions each answers.
📄 Article
✓ Link checkedFreeIntermediate
Why we picked it
The practical companion to the openers research: talk to listen ratios, when in the day to dial, the collaborative language that outperforms, and the reminder that the job of a cold call is to sell the meeting rather than to run discovery.
Why we picked it
The 2025 refresh across 326,000 calls, which is more honest than the famous 2016 number: won deals sit near 57 percent talk time, lost deals near 62, and consistency matters more than talking less.