7 resources from Gong Labs we point people to, and the questions each answers.
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Evidence instead of folklore: 'did I catch you at a bad time' converts at 2.15% and leading with context converts at over 11%. If you are learning outbound, start with the numbers rather than a mentor's habits.
Almost everything written about cold call openers is opinion. This is 90,380 recorded calls scored by whether a meeting got booked, including the finding that "did I catch you at a bad time" makes you 40 percent less likely to book one.
Gives you numbers to aim at on your next call instead of vague advice: roughly 11 to 14 questions, spread through the call rather than front-loaded, covering three or four business problems. Drawn from 519,000 recorded B2B calls.
Call transcript data showing that competitors surfacing early raise your win odds while competitors surfacing late lower them. A precise, testable explanation for a win rate drop.
Settles the most common argument in early sales: 11,331 opportunities show win rates rise when price comes up on the first call, and that waiting for the buyer to raise it does not help you. It also pins down when in the call to do it.
Measured across more than a million opportunities at 1,418 companies, so it is actual behaviour data rather than a vendor survey. Useful for separating the AI features that move win rates from the ones that just look good in a demo.
For each metric it names the underlying behaviours you can actually coach, which is what turns a dashboard into a management action rather than a monthly lament.
Top B2B reps talk about 43 percent of a call, while most reps talk 65 to 75 percent.
Deals without the decision maker involved are 80 percent less likely to close; for enterprise deals over 90 days and 100k, 233 percent less likely.
Win rates run 10 percent higher when pricing comes up on the first call, and top reps raise it in the 38 to 46 minute window.
Closed-won deals average about 8.21 emails a week against 1.87 for closed-lost, and ROI language in cold email cut success 15 percent across 132,552 emails.
