5 resources from Gong Labs we point people to, and the questions each answers.
Why we picked it Evidence instead of folklore: 'did I catch you at a bad time' converts at 2.15% and leading with context converts at over 11%. If you are learning outbound, start with the numbers rather than a mentor's habits.
From Gong Labs by Armand Farrokh ~8 min read
Open gong.io →Why we picked it Almost everything written about cold call openers is opinion. This is 90,380 recorded calls scored by whether a meeting got booked, including the finding that "did I catch you at a bad time" makes you 40 percent less likely to book one.
From Gong Labs by Chris Orlob short read
Open gong.io →Why we picked it Gives you numbers to aim at on your next call instead of vague advice: roughly 11 to 14 questions, spread through the call rather than front-loaded, covering three or four business problems. Drawn from 519,000 recorded B2B calls.
From Gong Labs by Chris Orlob short read
Open gong.io →Why we picked it Settles the most common argument in early sales: 11,331 opportunities show win rates rise when price comes up on the first call, and that waiting for the buyer to raise it does not help you. It also pins down when in the call to do it.
From Gong Labs by Devin Reed short read
Open gong.io →Why we picked it Built on 519,000 recorded calls, so the 11 to 14 question finding and the front loading pattern come from data rather than a sales trainer's opinion.
From Gong Labs by Chris Orlob Short read
Open gong.io →
