The promotion is not a reward for hitting meeting targets, it is a bet that you can close. So show closing behaviour before you have the title: sit in on your AEs' calls, run discovery yourself where they will let you, and start tracking not just meetings booked but meetings that turned into pipeline and then into revenue. Learn one qualification framework properly so you can talk about economic buyer, decision process and pain like someone who has done it. Then ask your manager directly what the bar is and get it in writing, because the average SDR tenure before promotion is a bit over a year and vague timelines are how people lose two.
4 hand-picked resources, 4 link-checked. Pick how you want to dig in.
Why we picked it The longest-running benchmark on SDR quota, ramp, ratios, comp and time to promotion, drawn from hundreds of B2B companies. Treat the absolute numbers as US-weighted and the ratios as transferable when you plan an India-based team.
From The Bridge Group Benchmark report
Open blog.bridgegroupinc.com →Why we picked it Evidence instead of folklore: 'did I catch you at a bad time' converts at 2.15% and leading with context converts at over 11%. If you are learning outbound, start with the numbers rather than a mentor's habits.
From Gong Labs by Armand Farrokh ~8 min read
Open gong.io →Why we picked it The reference explanation of all eight elements from the people who own the trademark, so you are learning it first hand rather than through a tool vendor's blog. The paper process and economic buyer sections are where most early deals actually die.
From MEDDICC ~15 min read
Open meddicc.com →Why we picked it This is where the SDR and AE split came from, and the summary gives you the whole model without the book. The rule that no AE prospects and no SDR closes explains why GTM org charts look the way they do.
From Predictable Revenue ~15 min read
Open predictablerevenue.com →How gtm roles and career paths reads from a different seat.
