3 resources from Grow & Tell we point people to, and the questions each answers.
Laja built a business on testing B2B messaging with real buyers, and here he explains how he balances the what and the why in a single line. Useful before you commit a category name to the homepage.
On Grow & Tell by Alex Kracov with Peep Laja 55 min
Open dock.us →A chief customer officer describing how she structured customer success teams at two different companies and stages, including what she split out and when. That is exactly the decision once one CSM is no longer enough.
On Grow & Tell by Eloise Salisbury 54 min
Notion has far more customers than CSMs, so its head of customer success has to cover the long tail with product and programs. She explains where a human is worth it and where it is not.
On Grow & Tell by Monica Perez 49 min
