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Grow & Tell

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🎧 Podcast

✓ Link checked Free Intermediate

Why we picked it Laja built a business on testing B2B messaging with real buyers, and here he explains how he balances the what and the why in a single line. Useful before you commit a category name to the homepage.

Bootstrapping and Messaging: Peep Laja on growing CXL and Wynter

On Grow & Tell by Alex Kracov with Peep Laja 55 min

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Answers How do I test whether a category name lands before we commit the whole website to it? How do I tell if the category is working, or if we are just talking to ourselves? How do the best teams pick the category name, and what separates a name that sticks? Everyone says post on LinkedIn. What do I post if I am not an expert yet? Our content gets likes but no pipeline. What do I change? How do I measure brand when it does not show up in the attribution report?

eChai Partner Brands