Post what you are seeing, not what you have concluded. You sit in more conversations with buyers in a week than most commentators do in a month, so write down the objection you heard three times, the workaround a customer showed you, the question that stumped you on a call. That is genuinely new information and it is impossible to fake, which is why it earns attention faster than opinion pieces from someone with no standing yet. Pick a cadence you can hold for six months and hold it, because consistency is most of the game at this stage.
4 resources, 1 India-specific, 4 link-checked.
A founder and her marketer describe the actual posting system that took a B2B founder brand to inbound pipeline, including who wrote what. Practical rather than inspirational.
On Exit Five by Dave Gerhardt with Kait Stephens and Brad Zomick 44 min
Open exitfive.com →An Indian founder who built audience first and product second, with the process behind the content rather than just the outcome. The clearest local case for founder brand as a real distribution channel.
On The Neon Show by Siddhartha Ahluwalia 1 hr
Laja built a business on testing B2B messaging with real buyers, and here he explains how he balances the what and the why in a single line. Useful before you commit a category name to the homepage.
On Grow & Tell by Alex Kracov with Peep Laja 55 min
Open dock.us →Morgan Ingram's rule is be a curator, not a creator, which is exactly right when you have no standing yet: react to what you are hearing on calls instead of performing as an authority. Fifteen minutes and you will have a week of posts you can actually stand behind.
On Morgan J Ingram by Morgan J. Ingram 15 min
How brand and narrative reads from a different seat.
The same ground, over in Brand, web & content, our Starting Up track.
The same ground, over in Find your idea & build the brand, our D2C track.
