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Partnership Leaders

1 resource from Partnership Leaders we point people to, and the questions each answers.

📄 Article
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Written by the industry body for partnership professionals, so it describes the job as practitioners actually experience it, including the reassurance that you do not need prior partnerships experience to do it well.

Dissecting the Role of Partner Manager

From Partnership Leaders 7 min read

  • Estimates over 100,000 partner managers globally, with Google, Microsoft and AWS each employing 1,000 to 2,000.
  • The job is an individual contributor owning a handful of partnerships, not a people-management step.
  • Argues it leans on soft skills over hard ones, and prior partnerships experience is not a hiring requirement.
  • Hire only after the goals and strategy for the program already exist, not to invent them.
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