Leading a GTM team

When should we hire our first full time partnerships person, and what do we pay them?

The short answer

The trigger is workload and money, not a funding round. When partner conversations stop fitting into a founder's evenings, roughly 15 to 25 active partners or 50 partner conversations a quarter, or when partner sourced revenue is already 5 to 10% of new ARR, you are late. Pay them like a seller with a longer fuse: roughly 65 to 75% base with the rest tied to partner sourced revenue plus a program health modifier, because pure sourced comp in year one pushes them toward quick referrals and away from the integrations that pay in year two. Hire someone who has done zero to one before, not someone who inherited a mature program with a team of eight.

Go deeper, your way

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The same ground, at another level

How partnerships and alliances reads from a different seat.

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People also ask

What does a partnerships person actually do all day? Mostly three things: finding companies whose customers overlap with yours, getting people at those companies to trust you enough to make introducti... Breaking into GTM 4 resources → Referral, tech partner, reseller, SI: someone offered us a partnership, which one is it? Ask one question: who owns the customer relationship and who takes the money. A referral partner sends you a name and takes a cut while you do ever... Breaking into GTM 4 resources → A much bigger company wants to partner with us. Should we say yes? Usually the honest answer is yes to a pilot, no to a program. Big companies sign a lot of partnerships and staff very few, so the announcement cost... Breaking into GTM 4 resources → I have just been handed partnerships as my job. What do I do in the first 90 days? Do not launch a program. Spend month one finding the five to ten companies that already show up inside your won deals, because your customers have ... Breaking into GTM 5 resources → How do I get a partner's reps to actually mention us in their deals? Partner reps do what pays them and what is easy, in that order. Make the ask absurdly small: one sentence they can say, one slide, one person on yo... Doing the work 4 resources → What should a tech integration partnership include beyond a logo swap? An integration only becomes a partnership when three things exist: a working connection your support team can debug, a joint customer story with a ... Doing the work 4 resources →

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