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Product Growth

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Why we picked it Goes past the single aha metric to a three stage model (setup, aha, habit) with Apollo.io and Appcues case studies, plus the failure modes: no retention correlation, and changing the metric every quarter.

How to Measure Onboarding: Advanced Topics in Activation Metrics

From Product Growth by Aakash Gupta and Ramli John 25 min read

Open news.aakashg.com →

Answers Our activation rate is 18 percent. Is that terrible, or is that just what it is? How do I pick one activation metric when the product supports five very different use cases? I have a backlog of 30 activation ideas and no way to rank them. How do I decide what to build? Activation has been flat for three quarters despite a lot of experiments. How do I diagnose that as a leader? Who should own activation: product, growth, or customer success? How do I set an activation target the whole company will actually rally behind? How do the best teams run activation as a continuous programme rather than a one-off project?

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