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productgrowth.in

2 resources from productgrowth.in we point people to, and the questions each answers.

📄 Article

✓ Link checked India Free Intermediate

Concrete on the mechanics nobody outside India writes about: INR pricing, UPI AutoPay recurring success rates versus international cards, GST, and typical India plan pricing relative to the US sticker. Read it before you decide Indian buyers will not pay.

SaaS Pricing in India: The Rupee vs Dollar Dilemma

From productgrowth.in ~12 min read

Switching checkout display from USD to INR for Indian IPs cuts cart abandonment by up to 40 percent.
Recurring billing succeeds about 3x more often on UPI AutoPay in INR than on international corporate cards in USD.
Global SaaS companies commonly price Indian plans at 40 to 60 percent of the US sticker.
A 49 dollar plan lands near 5,000 rupees once you add the 84 rupee rate, 18 percent GST, and a 3.5 percent forex markup.

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Answers How do I set quota, comp and ramp for my first sales team in India without copying a US template that does not fit? Should we sell to Indian SMBs, Indian enterprises, or skip India and go straight at US buyers? Should I price in rupees for India and dollars for everyone else?

📄 Article

✓ Link checked India Free Advanced

Lays out everything that has to change at once, product, pricing, GTM and culture, and warns about the premature pivot that has stalled plenty of Indian companies at $2M to $3M ARR. The three year estimate is a useful reality check.

Indian SaaS Moving Upmarket: The SMB to Enterprise Playbook

From productgrowth.in ~15 min read

Enterprise ACV runs about 10x SMB, but sales cycles stretch to 6 to 18 months and the motion takes roughly 3 years to build.
Many Indian SaaS companies stall at 2 to 3 million dollars ARR, and typically start enterprise investment at 3 to 8 crore ARR.
SOC 2 Type II takes 6 to 9 months and 20 to 50 lakh rupees, and enterprise buyers also require SSO, RBAC, audit logs, and 99.9 percent SLAs.
You need roughly 10 to 15 lakh ACV to cover enterprise service costs, and Indian payment cycles of 60 to 90 days on top.

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Answers How do the best companies decide to change their GTM motion instead of just grinding the current one harder? Half my pipeline is outside our ICP because those are the leads that came in. Do I chase them? When is it right to move upmarket, and how do the companies that pull it off actually do it?

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