If you sell to Indian SMEs, price in rupees, include GST in the displayed number, and support UPI and domestic cards, because dollar pricing on a card that fails on recurring charges kills conversion. If your buyer is an Indian enterprise with global operations, or your product is global first, dollars are usually fine. Expect India pricing to land meaningfully below your US list price, and think of that as segmentation rather than a discount. What you must avoid is a single global price that is simultaneously too high for Tier 2 India and too low for a US enterprise. Use geo-based pricing pages, set the expectation clearly, and make the India tier a real package rather than a cheaper version of the same thing.
4 resources, 4 India-specific, 4 link-checked.
The counterweight if you have decided Indian customers will not pay: Unicommerce runs 10,000 to 12,000 dollar contracts with enterprise customers, has been profitable since FY18, and IPO'd. Useful when you are setting India pricing.
On The Neon Show (YouTube) by Siddhartha Ahluwalia with Kapil Makhija Full episode
The dollar versus rupee question argued with real Indian market economics: what Indian enterprises will actually pay, what that does to your unit economics, and when Indian distribution is worth the lower price point.
On ASYMMETRIC Podcast by ASYMMETRIC Podcast hosts and guests 77 min
Concrete on the mechanics nobody outside India writes about: INR pricing, UPI AutoPay recurring success rates versus international cards, GST, and typical India plan pricing relative to the US sticker. Read it before you decide Indian buyers will not pay.
From productgrowth.in ~12 min read
Segments Indian pricing properly (metro enterprise, Tier 1 SME, Tier 2 and 3 SMB) with the discount each expects, and says the quiet part out loud: budget for a 20 to 30 percent negotiation on almost every Indian deal and set list price accordingly.
From upGrowth by Amol Ghemud long read
How pricing and packaging reads from a different seat.
The same ground, over in Money, pricing & model, our Starting Up track.
The same ground, over in Money, pricing & unit economics, our D2C track.
