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Stage 2 Capital

1 resource from Stage 2 Capital we point people to, and the questions each answers.

📄 Article
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Splits the RevOps hiring decision into three company phases and says plainly when to outsource instead of hiring. It is the clearest answer we found to the question founders actually ask.

RevOps: When, How, and Who to Hire

From Stage 2 Capital by Liz Christo 9 min read

  • Three phases: outsource RevOps to consultants while you are still finding product-market fit.
  • Bring it in-house at go-to-market fit, the same moment you hire a sales leader to build the team.
  • Make that first hire a Director: senior enough to partner with revenue leadership, junior enough to stay hands on.
  • Keep the outside consultants alongside the first hire rather than replacing them.
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