The B2B Playbook

2 resources from The B2B Playbook we point people to, and the questions each answers.

▶️ Video

✓ Link checked Free Intermediate

This is the whole point of the question, worked through properly: which page types sit closest to a purchase, how to write them, and how to tell whether they moved revenue or just traffic. Lashay Lewis does nothing but bottom of funnel content.

How to Create Bottom of Funnel (BoFu) Content That Converts in B2B (secrets to capture more demand)

On The B2B Playbook by Lashay Lewis 57 min

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Answers How do I decide what to write about so it brings in buyers and not just traffic?

▶️ Video

✓ Link checked Free Advanced

Adam Holmgren grew his company on his own LinkedIn presence and then hit the exact ceiling this question describes, so he is specific about where founder reach stops working and what he built to carry the trust beyond himself. It is the practical version of turning one person into a point of view.

Founder-Led Marketing Strategy: How to Scale Trust Without Becoming the Bottleneck

On The B2B Playbook by Adam Holmgren 41 min

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Answers Our founder is the brand. How do I make the brand bigger than one person?