How do I decide what to write about so it brings in buyers and not just traffic?
Sort every topic idea by how close it sits to a purchase. Comparison pages, alternatives pages, integration pages and "how do I do X with Y" pages convert because the reader is already shopping, while top of funnel explainers build reach but rarely revenue. Build the money pages first even though they are less fun, then widen out. Take your topic list from three sources: the questions that come up on sales calls, the searches your buyers actually run, and the gaps where every existing result is thin. Treat the blog as a library rather than a magazine, meaning you keep improving the pages that matter instead of always publishing something new.
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Two ideas here fix most struggling blogs: write for real people you have spoken to rather than invented personas, and treat the blog as a library you keep improving rather than a magazine you keep feeding. Practical on cadence and on which metrics mean anything early.
Concrete plays with named examples: Zapier's 70,000 programmatic pages, Airtable's template library, Figma's free editor. This is what marketing looks like when the product is the channel.
Starts from the fact that Indian B2B search volumes are many times smaller than US equivalents, which breaks the imported US content playbook, then gives a topic architecture and an ARR-staged plan that fits the Indian reality.
This is the whole point of the question, worked through properly: which page types sit closest to a purchase, how to write them, and how to tell whether they moved revenue or just traffic. Lashay Lewis does nothing but bottom of funnel content.
