3 resources from Traction we point people to, and the questions each answers.
Roberge himself, in twenty minutes, on how he scored candidates and then went back to check the scores against who actually produced. Hearing him describe the method matters more than the five traits, because the method is the part you copy.
On Traction by Mark Roberge 20 min
Snowflake is one data point, and this session shows the pattern behind it: seven of the nine recent IPOs with the best net dollar retention priced on usage. That is the copyable part, separated from the once in a generation cloud migration.
On Traction 29 min
Patrick Malatack ran product at Twilio, the company that made usage based pricing normal, so he speaks from the inside about metering, commitments and overages. He is also candid about what breaks when you switch: forecasting, sales comp, and customer trust the first time a bill jumps.
On Traction by Patrick Malatack 61 min
