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[Un]Churned, Gainsight

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Why we picked it Two marketers who actually built categories (revenue intelligence and customer success) compare notes on the iterations that came before the name that stuck. Full transcript on the page if you would rather skim.

A Masterclass in Category Creation from the Leaders at Gong and Gainsight

On [Un]Churned, Gainsight by Josh Schachter with Udi Ledergor and Lauren Olerich 49 min

Open gainsight.com →

Answers When is category creation the right call for us, and when is it just an excuse? When should we start talking to Gartner and Forrester, and what do we actually say? How do I tell if the category is working, or if we are just talking to ourselves? How did Gong actually create revenue intelligence, step by step? Our founder is the brand. How do I make the brand bigger than one person? What does world class thought leadership actually look like, concretely?

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