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UserGuiding

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Screen by screen through the most copied onboarding flow in software, including the empty states and Slackbot conversation, and honest about where the approach fails for less curious users.

Slack: an In-depth User Onboarding Teardown

From UserGuiding by Serra Alban 15 min read

  • Slack teaches contextually inside the live product rather than running a full walkthrough.
  • New users are made to actually do it: create a channel, invite someone, send a direct message.
  • Empty states carry the tips, and Slack leans on them more than most SaaS products.
  • Weakness noted: the approach rewards curious users and leaves passive ones behind.
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Answers What should a brand new user see in the first minute after they sign up? Almost nobody finishes our onboarding flow. Is that an onboarding problem or a product problem? Slack's onboarding gets copied constantly. What is it actually doing, step by step?
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