Y Combinator Startup School

2 resources from Y Combinator Startup School we point people to, and the questions each answers.

▶️ Video

✓ Link checked Free Beginner

The single most practical starting point for a founder who has never sold: do things that do not scale, and do the selling yourself. Alstromer ran growth at Airbnb, so the advice is specific rather than motivational.

How to Get Your First Customers

On Y Combinator Startup School by Gustaf Alstromer ~30 min

Watch on YouTube youtube.com →

Answers I am a founder and I have never sold anything in my life. Where do I actually start? I want to start a GTM career in India but I have zero sales experience. What is the realistic first job?

▶️ Video

✓ Link checked Free Beginner

Finding your ICP starts with interviews you are not allowed to sell in, and this is the clearest guide to running them. The rule about avoiding hypothetical questions alone will save you from a fake ICP.

How to Talk to Users

On Y Combinator Startup School by Eric Migicovsky ~30 min

Watch on YouTube youtube.com →

Answers I am a founder and I have never sold anything in my life. Where do I actually start? What is an ICP and how is it different from a persona? People use both words for the same thing. We have about fifteen customers and they are all different. How do I find an ICP out of that?