Pick one or two channels where your buyers already look, test them cheaply, and put your effort into the one that works. For a local business that starts with a verified Google Business Profile and reviews; for a business selling to other businesses, a narrow list of target companies worked directly by email, phone and LinkedIn; for an Indian manufacturer or trader, an IndiaMART listing; and for anyone with expertise to share, content that answers the questions buyers ask. Traction's Bullseye method is the cleanest way to choose: list every channel, test three cheaply, and focus on the one that works. Answer every enquiry fast, record where each lead came from in a CRM, and judge a channel by the customers it brings, not the leads. The rule: one channel done well beats five done badly.
The book that lays out nineteen channels for getting customers and the three-step Bullseye framework for testing a few cheaply and choosing the one that works for your business.
It orders the seven ways early customers actually arrive (network, cold outbound, investors, community, content, press, launch) by how much trust each one starts with, which is the missing map for a first-time seller. Built from interviews with founders at Figma, Notion, Databricks and Slack rather than theory.
IndiaMART's help page (updated 29 March 2026) showing how many buyer enquiries each plan includes: 10 BuyLeads a week plus 1 daily bonus on the annual Mini Dynamic Catalog, up to 40 a week on IM Leader Pro.
The mechanical walkthrough: search filters, what Sales Navigator adds over the free version, how to read a profile before you write, and what a connection request should say. Start here before you buy any LinkedIn automation tool.
