IndiaMART, TradeIndia or JustDial: which brings better B2B leads?
IndiaMART, for most manufacturers, traders and B2B service firms selling across India; JustDial for a business whose buyers are local and search by city; TradeIndia as a second listing rather than the main one. All three let you list free. IndiaMART's entry paid plan, the Mini Dynamic Catalog, costs Rs 40,000 a year plus taxes and gives 10 BuyLeads a week plus 1 bonus a day, with IM Star Pro and IM Leader Pro raising that to 30 and 40 a week, so the return depends on how fast you answer and which BuyLeads you pick. JustDial's paid plans promise 24 verified leads a month, which suits a local supplier or service more than a factory selling to other states. TradeIndia lists products from over 4.5 million sellers and gives a free seller account. The rule: list free everywhere, pay for IndiaMART first if your buyers are businesses across India, and judge every plan by cost per order, not cost per lead.
IndiaMART's help page (updated 29 March 2026) showing how many buyer enquiries each plan includes: 10 BuyLeads a week plus 1 daily bonus on the annual Mini Dynamic Catalog, up to 40 a week on IM Leader Pro.
IndiaMART started serving overseas buyers, lost that market after 2001, and rebuilt around Indian SME buyers posting requirements. A twenty year lesson in how a marketplace's ICP can flip sides and geography and still work.