Breaking into GTM

IndiaMART, TradeIndia or JustDial: which brings better B2B leads?

IndiaMART, for most manufacturers, traders and B2B service firms selling across India; JustDial for a business whose buyers are local and search by city; TradeIndia as a second listing rather than the main one. All three let you list free. IndiaMART's entry paid plan, the Mini Dynamic Catalog, costs Rs 40,000 a year plus taxes and gives 10 BuyLeads a week plus 1 bonus a day, with IM Star Pro and IM Leader Pro raising that to 30 and 40 a week, so the return depends on how fast you answer and which BuyLeads you pick. JustDial's paid plans promise 24 verified leads a month, which suits a local supplier or service more than a factory selling to other states. TradeIndia lists products from over 4.5 million sellers and gives a free seller account. The rule: list free everywhere, pay for IndiaMART first if your buyers are businesses across India, and judge every plan by cost per order, not cost per lead.

Part of Lead generation on eChai Explore.

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7 resources, 7 India-specific, 7 link-checked.

📄 Article
✓ Link checked India Free Beginner

IndiaMART's help page (updated 29 March 2026) showing how many buyer enquiries each plan includes: 10 BuyLeads a week plus 1 daily bonus on the annual Mini Dynamic Catalog, up to 40 a week on IM Leader Pro.

How are BuyLeads allocated under different plans?

From indiamart.com by IndiaMART

  • Annual MDC: 10 BuyLeads a week plus 1 bonus a day.
  • IM Star Pro gives 30 a week and IM Leader Pro 40.
Open help.indiamart.com →
📄 Article
✓ Link checked India Free Beginner

An overview of every IndiaMART package (MDC, Maximiser, TrustSEAL, IM Star, IM Leader, IM Insta) and who each is meant for.

IndiaMART packages explained

From refrens.com by Refrens

  • MDC, Maximiser and TrustSEAL are the main packages; Star, Leader and Insta are add-ons.
  • Match the package to how many enquiries you can actually answer.
Open refrens.com →
📄 Article
✓ Link checked India Free Beginner

IndiaMART started serving overseas buyers, lost that market after 2001, and rebuilt around Indian SME buyers posting requirements. A twenty year lesson in how a marketplace's ICP can flip sides and geography and still work.

Inc42 UpNext: How Looking Inward Changed Everything For IndiaMART

From Inc42 by Aditya Kondalamahanty 12 min read

  • IndiaMART's international B2B revenue slumped by more than half after 9/11, which forced the pivot to the domestic market.
  • It refocused on India in 2007 and became a buyer-dedicated forum by 2011, rebuilding the model twice.
  • By March 2018 it had 5.5 million supplier storefronts, 60 million listed products, and 59.81 million registered buyers.
  • FY18 revenue was 540 crore rupees (74.7 million dollars) with 46 crore operating profit, on 40,000 rupees of founding capital.
Open inc42.com →
🛠️ Tool
✓ Link checked India Paid Beginner

Justdial's page for its paid plans, which promise 24 verified leads every month and show your listing above competitors.

Advertise on Justdial

From justdial.com by Justdial

  • Paid plans promise 24 verified leads a month.
  • Best suited to local services and suppliers whose buyers search by city.
Open justdial.com →
🛠️ Tool
✓ Link checked India Free Beginner

Justdial's own page for listing a business free, with reviews, questions and product listings.

Justdial free listing

From justdial.com by Justdial

  • Listing is free with a business mobile number.
  • Respond to reviews and questions to look active.
Open justdial.com →
🛠️ Tool
✓ Link checked India Freemium Beginner

India's older B2B marketplace, which lists products from over 4.5 million sellers and lets a seller create a free account.

TradeIndia

From tradeindia.com by TradeIndia

  • Free seller account; paid memberships add visibility.
  • Strong in industrial and export categories.
Open tradeindia.com →

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