How the best do it

What did Claire Hughes Johnson learn about scaling a go to market org, taking Stripe from under 200 people to over 7,000?

Claire Hughes Johnson was COO of Stripe from 2014 to 2021 and had spent a decade at Google before that running business and sales teams. Her argument is that company building is a separate discipline from finding product market fit, and most teams start it far too late. The specific moves she pushes: write down your operating principles rather than assuming they are understood, adopt a planning framework earlier than feels necessary, and build self awareness in leaders because mutual awareness in a team depends on it. Scaling People is the long form version, and it is mostly templates and worked examples rather than theory. For a go to market leader the value is in the mechanics: how you run planning, how you set titles and levels, and how you make a decision stick across a team that is now too big to align in a room.

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5 resources, 5 link-checked.

📄 Article
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Six questions you can run against your own org today, with the real Stripe artifacts behind them: the operating principles, the five year plan as a few paragraphs, and see one, do one, teach one.

To Grow Faster, Hit Pause, and Ask These Questions from Stripe's COO

From First Round Review About 10 min read

  • Stripe went from 350 employees at the start of 2016 to 750 a year later, which is what forced the process.
  • Decisions get sorted on a two-by-two of impact and reversibility: only high-impact irreversible ones need rigor and stakeholders.
  • Low-impact reversible decisions should be made alone, guided by the operating principles.
  • Review org structures every six months, and treat not localizing problem-solving as a company killer.
Open review.firstround.com
📄 Article
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Where the widely copied Working with Claire guide comes from, plus her two document planning hierarchy of multi-year charters and quarterly goals. Free to read in full.

Decision-Making and Managing Executives: An Interview with Claire Hughes Johnson

From High Growth Handbook by Elad Gil About 15 min read

  • Stripe went from 165 people in 2014 to over 1,000 during Hughes Johnson's time as COO.
  • Adopt planning structures by 50 to 100 people at the latest, not later.
  • Run long-term charters on a 3 to 5 year horizon refreshed annually, with OKRs revised quarterly or twice a year.
  • Frequent reorganizations are a sign you are succeeding, not failing.
Open growth.eladgil.com

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