I just joined a PLG company as my first GTM job. What do I actually do all day if the product sells itself?
You spend your days on the parts of the journey the product cannot see. Someone has to figure out why 80 percent of signups never come back, write the email that brings a stalled trial user back, decide which of the thousand accounts this month deserve a human, and get the product team to fix the two screens where everyone drops off. In a PLG company GTM is less about persuading strangers and more about removing friction and reading behaviour, so your core skill becomes asking a question of the data and getting an answer in an afternoon. Ask for read access to the product analytics in your first week. If nobody can tell you the activation rate, that is your first project.
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5 resources, 1 India-specific, 5 link-checked.
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Concrete plays with named examples: Zapier's 70,000 programmatic pages, Airtable's template library, Figma's free editor. This is what marketing looks like when the product is the channel.
Benchmarks from 500 plus products: 34 percent average, 36 percent for SaaS. If you have ever wondered whether your number is bad or normal, this is the answer, and it is free.
The clearest breakdown of the three PQL types (hand-raiser, usage-based, needs-help) and the playbook each one deserves, which is the difference between a useful signal and a list nobody works.
Hila Qu built PLG at GitLab and scaled Acorns, and this is the rare free piece that maps the sales-led funnel against the product-led one side by side so you can see exactly which stage you are actually changing.
Ten minutes on what the job actually is when you join a PLG team, from an Indian operator talking to Indian product folks. It is the fastest way to hear the day to day described out loud before your first week.
