Fewer than you think. Before roughly fifty customers you need one CRM, one email sending setup with warmed domains, one calendar booking link, and a shared place to store call notes. That is it. Data enrichment, sequencers, intent tools, and attribution platforms all solve problems you do not have yet, and each one adds a sync that will silently corrupt your CRM later. The real cost of a tool is not the licence, it is the integration you now have to maintain. Buy the CRM you will still want at fifty people, keep the field count small, and add tools only when a specific human is losing hours to a specific manual task.
4 resources, 2 India-specific, 4 link-checked.
A SaaSBoomi co-founder walking through how an Indian SaaS business is actually run, including the operating discipline and numbers, in one sitting. Rare to get this much India-specific ground covered in one place.
On The Neon Show by Suresh Sambandam 90 min
Before you pick a CRM, it helps to hear someone who built one for Indian sales teams explain what founders actually use it for and what they buy too early. Practical context for keeping the first stack small.
On The Neon Show by Nilesh Patel with Siddhartha Ahluwalia 48 min
Listen on Apple Podcasts podcasts.apple.com →An eight step sequence for cleaning a CRM that correctly puts validation at the point of entry before the backfill, which is the order most first ops hires get wrong.
From Default by Stan Rymkiewicz 14 min read
The best plain English description of what a sales ops function is for, written by someone who rebuilt one from scratch. Useful whether you are taking the job or hiring for it.
From First Round Review by Don Otvos 18 min read
How revops and the gtm stack reads from a different seat.
