I just joined as the first ops hire and the CRM is a total mess. Where do I start?
Do not start by cleaning records. Start by stopping the bleeding at the point of entry, because a cleanup on a leaky system just gets dirty again in six weeks. Pick the five fields the business genuinely runs on (account name, stage, amount, close date, owner), make them required or picklists, and delete or hide everything else so reps stop guessing. Then write a one page definition of what every pipeline stage means and get the sales leader to sign off in public. Only after that do the backfill: dedupe, merge, and fill the five fields on open pipeline first, closed history last or never.
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An eight step sequence for cleaning a CRM that correctly puts validation at the point of entry before the backfill, which is the order most first ops hires get wrong.
It walks through building a Stage Management Guide, which is the single artefact that turns a messy pipeline into a forecastable one. Directly usable as a template.
The best plain English description of what a sales ops function is for, written by someone who rebuilt one from scratch. Useful whether you are taking the job or hiring for it.
Benchmarks it sets: one booked meeting per rep per day, at least one demo a day per SDR, and 50 to 60 calls a day.
Tie compensation to activities you control (meetings set, demos given) rather than to revenue attainment.
Plot reps on engagement against close ratio: high engagement with a low close ratio is trainable, and those reps moved to the top quadrant in two to three months.
Gate free trials by rule (this size range, this industry) instead of offering them to everyone.
The written answer tells you to stop the bleeding at the point of entry before cleaning records. This panel walks through what that actually looks like week by week, from listening tour to first process change, so you have a sequence rather than a principle.