Breaking into GTM

Which CRM should a real estate agent use?

In India, a broker or small agency should start on Zoho CRM or Bigin, and a developer selling projects through site visits and channel partners needs a real estate CRM such as Sell.Do; a US agent or team should look at Follow Up Boss, which is built for agents working portal leads. Zoho CRM is free for 3 users and Rs 800 a user a month on Standard, and Bigin is free for one user and Rs 400 a user a month billed yearly, enough to log every enquiry, call and site visit against a deal. Sell.Do is built for Indian real estate, with inventory, channel partner and post-sales modules, and quotes per user with a 5-user minimum instead of publishing a rate card; LeadSquared also sells to real estate teams and quotes its sales plans. Follow Up Boss costs $58 a user a month billed annually on Grow, or $499 a month for 10 users on Pro. The rule: one agent starts on a general CRM, and a developer with inventory and brokers buys one built for it.

Go deeper

5 resources, 4 India-specific, 5 link-checked.

🛠️ Tool
✓ Link checked India Paid Beginner

The pricing page of Sell.Do, a CRM built for Indian real estate. It quotes per active user per month, with a minimum of 5 users, rather than publishing a rate card.

Sell.Do pricing

From sell.do by Sell.Do

Sell.Do on eChai Explore

  • Priced per user per month with a 5-user minimum; you get a written quote.
  • Modules include the core CRM and a real estate suite with inventory, channel partner and post-sales tools.
  • Built for developers and brokers selling projects in India.
Open sell.do →
🛠️ Tool
✓ Link checked India Freemium Beginner

Zoho's own pricing page, in rupees from India. The free edition is free forever for 3 users; Standard is Rs 800 a user a month, Professional Rs 1,400 and Enterprise Rs 2,400.

Zoho CRM pricing and editions

From zoho.com by Zoho

Zoho CRM on eChai Explore

  • Free forever for up to 3 users, with leads, deals, workflows and a mobile app.
  • Priced in rupees, which keeps the bill predictable.
Open zoho.com →
🛠️ Tool
✓ Link checked India Freemium Beginner

Zoho's simpler pipeline CRM for small teams moving off spreadsheets. Free for a single user; Express is Rs 400 a user a month and Premier Rs 720, both billed yearly.

Bigin by Zoho CRM pricing

From bigin.com by Zoho

Bigin by Zoho CRM on eChai Explore

  • Free plan for one user, enough to run a single sales pipeline.
  • Express Rs 400 and Premier Rs 720 a user a month, billed yearly (Rs 550 and Rs 900 monthly).
  • Connects to payment gateways including Razorpay and Paytm.
Open bigin.com →
🛠️ Tool
✓ Link checked India Paid Beginner

LeadSquared's own pricing page. Marketing plans are listed (Rs 90,000 an account a year for Marketing Pro); sales plans are quoted, and the page names real estate among the B2C businesses it fits.

LeadSquared pricing

From leadsquared.com by LeadSquared

LeadSquared on eChai Explore

  • Marketing Pro is Rs 90,000 per account a year; sales CRM plans are quoted.
  • Says real estate, education and healthcare businesses with high sales volume fit it best.
Open leadsquared.com →

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