Two things changed and they pull in opposite directions. On the buyer's side, most of the evaluation now happens before you are in the conversation: they have asked an AI to compare you, read your docs, and arrived with a shortlist and an opinion. That kills generic discovery, because asking what keeps you up at night to someone who has already read your pricing page is insulting. Bring a point of view instead and spend the call testing it. On your side, AI genuinely absorbs the grunt work: research, note taking, follow ups, first pass qualification, and some teams have collapsed whole SDR functions into a handful of agents. What it does not do is carry a room, read a political map, or hold a price. Those are still the job, and they are the parts worth getting better at.
4 hand-picked resources, 1 India-specific, 4 link-checked. Pick how you want to dig in.
Why we picked it Jason Lemkin ran the experiment rather than predicting it: ten SDRs and AEs replaced by 20 agents and 1.2 humans. Worth it for the specifics of what the agents actually do well, and the honest account of the training investment it took.
On Lenny's Podcast by Lenny Rachitsky 90 min listen
Open lennysnewsletter.com →Why we picked it The written version if you would rather skim than listen, and it draws the line most clearly: cadence based SDR work is going away fast, while the AE job holds for now because judgment and the room are still human. Also useful on what an AI-run motion actually requires to work.
From SaaStr by Jason Lemkin 12 min read
Open saastr.com →Why we picked it Pulls the survey data into six concrete workflows (account research, outreach, content, conversation intelligence, CRM execution, forecasting) so you can pick where to start. The uncomfortable stat is the one to sit with: most AI deployments miss their expected commercial impact.
From Mutiny by Matt Ratchford 20 min read
Open mutinyhq.com →Why we picked it The fundamentals AI does not change, written for Indian founders: qualification, discovery, opportunity management, close. Includes the cross border reality of Indian SDRs with US AEs, and Mohit Garg (ex MindTickle CRO) on making the process repeatable before you hand it to anyone.
From SeedToScale (Accel India) by Rachit Parekh 22 min read
Open seedtoscale.com →How running a sales process and closing reads from a different seat.
The same ground, over in Money, pricing & model, our Starting Up track.
The same ground, over in Money, pricing & unit economics, our D2C track.
