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Arvind Parthiban
AP
Arvind Parthiban
SuperOps · San Francisco
SaaS marketing operator turned founder who co-hosts a podcast on marketing Indian SaaS to the world
Why they're worth your time
He has run marketing inside Zoho and Freshworks and now sells into a narrow, opinionated category, and the Marketing Nation episodes he hosts pull that same specificity out of other Indian SaaS marketers on channels, ABM and demand generation.
Background
Arvind Parthiban is co-founder and CEO of SuperOps, a platform for managed service providers. He spent around eight years in marketing roles at Zoho, where he set up the ITSM marketing function, then co-founded Zarget, which was acquired by Freshworks, after which he headed marketing there. He co-hosts SaaSBoomi's Marketing Nation podcast with Varun Shoor.
Where they're public
Their own channels. Read the work first.
Others on the same ground
The person most B2B teams learn positioning from, and the author of Obviously Awesome and Sales Pitch
She turns positioning from a vague branding exercise into a repeatable exercise: list your true competitive alternatives, isolate the features only you have, work out the value those unlock, and name the market segment that cares most. Her Sales Pitch work is the rare material that connects that positioning to the actual words a rep says on a call.
Positioning ICP Sales process Category design
KP
Kyle Poyar
Growth Unhinged · Boston
Writes Growth Unhinged, the working reference on product led growth, pricing and packaging
He publishes the actual benchmarks and teardowns behind PLG rather than the theory: free to paid conversion rates by category, what usage based pricing does to net revenue retention, and how specific companies structured their packaging. His pricing work is the strongest public material on changing a price without breaking your funnel.
PLG Pricing Inbound & content Retention & expansion
EK
Emily Kramer
MKT1 · San Francisco
Writes MKT1, the reference on how an early B2B startup should actually build marketing
She writes the thing almost nobody else does: what the first marketing hire should actually do in what order, how to scope the role, and how to tell a growth marketer from a product marketer when you have budget for exactly one. Her templates and org charts are directly usable rather than illustrative.
Positioning Inbound & content GTM hiring ICP
SN
Sunil Neurgaonkar
Adopt AI · Bengaluru
Host of SaaS Sessions, India's longest running SaaS podcast, and a working field and community marketer
He is one of the few India based GTM people publishing at the practitioner altitude rather than the CEO altitude: what a first growth hire actually does in month one, how field marketing and events convert in Indian SaaS, and what a lean team runs instead of a paid budget. The podcast archive doubles as a decade long record of how Indian SaaS GTM changed.
Community Inbound & content ICP Partnerships
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