Emily Kramer

MKT1 · San Francisco

Writes MKT1, the reference on how an early B2B startup should actually build marketing

Why they're worth your time

She writes the thing almost nobody else does: what the first marketing hire should actually do in what order, how to scope the role, and how to tell a growth marketer from a product marketer when you have budget for exactly one. Her templates and org charts are directly usable rather than illustrative.

Background

Emily Kramer built and led the marketing teams at Asana and Carta, and earlier at Ticketfly and Astro. She co-founded MKT1 with Kathleen Estreich and writes the MKT1 Newsletter for founders and early marketers, alongside advising B2B startups and investing. MKT1 Capital, the early stage fund the two ran, stopped making new investments in 2024 and her focus is now the newsletter and advisory work.

Known for

Positioning Inbound & content GTM hiring ICP

Where they're public

Their own channels. Read the work first.

LinkedIn X Newsletter Website

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