16 people

The people who actually do this

GTM leaders and practitioners worth learning from, with what each one is known for and where they publish. Some of them have spoken at eChai events, so you can meet them in a room rather than only read them.

Everywhere India Global

Everything Positioning ICP Outbound Inbound & content PLG Enterprise sales Sales process Pricing Partnerships Retention & expansion GTM hiring Category design Community

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Kyle Poyar Growth Unhinged · Boston

Writes Growth Unhinged, the working reference on product led growth, pricing and packaging He publishes the actual benchmarks and teardowns behind PLG rather than the theory: free to paid conversion rates by category, what usage based pricing does to net revenue retention, and how specific companies structured their packaging. His pricing work is the strongest public material on changing a price without breaking your funnel. PLGPricingInbound & contentRetention & expansion

Emily Kramer MKT1 · San Francisco

Writes MKT1, the reference on how an early B2B startup should actually build marketing She writes the thing almost nobody else does: what the first marketing hire should actually do in what order, how to scope the role, and how to tell a growth marketer from a product marketer when you have budget for exactly one. Her templates and org charts are directly usable rather than illustrative. PositioningInbound & contentGTM hiringICP

Sunil Neurgaonkar Adopt AI · Bengaluru

Host of SaaS Sessions, India's longest running SaaS podcast, and a working field and community marketer He is one of the few India based GTM people publishing at the practitioner altitude rather than the CEO altitude: what a first growth hire actually does in month one, how field marketing and events convert in Indian SaaS, and what a lean team runs instead of a paid budget. The podcast archive doubles as a decade long record of how Indian SaaS GTM changed. CommunityInbound & contentICPPartnerships

Avinash Raghava SaaSBoomi · Bengaluru

Built SaaSBoomi, the community that most Indian SaaS founders learned go to market inside He is the working example of community as a go to market channel rather than a marketing garnish: how peer groups get built, why a pay it forward norm compounds, and how a conference becomes a distribution asset. Useful if your GTM plan involves earning a place in an ecosystem rather than buying attention. CommunityPartnershipsGTM hiringInbound & content

Girish Mathrubootham Together Fund · Chennai

Founded Freshworks in Chennai and took it to a Nasdaq listing, the reference case for selling globally from India Freshworks is the most studied GTM story in Indian software: inbound and freemium first, priced deliberately below the incumbent, selling into the US and Europe with the team sitting in Chennai. He talks openly about the specific mechanics, why they picked a category with an obvious incumbent to position against, and what breaks when you move upmarket. Inbound & contentPricingEnterprise salesGTM hiring

Suresh Sambandam Kissflow · Chennai

Founder and CEO of Kissflow and one of the loudest public advocates for capital efficient SaaS built in India He argues the case for the low touch, self serve, globally priced Indian SaaS company, and he is specific about how it works: pricing pages that do the qualifying, content as the top of funnel, and keeping sales headcount low on purpose. Useful counterweight if everything else you read assumes a big sales team. PositioningPricingInbound & contentCategory design

Abhishek Patil GrowthX · Bengaluru

Co-founder of GrowthX, the India community where growth and GTM people go to level up their craft and careers Useful mostly if you are early in a GTM career in India and want the ladder made explicit: what a growth or marketing role actually contains at an Indian startup, what the next rung looks like, and how people who got there did it. GrowthX's own growth is also a clean, watchable case of content led community building. CommunityGTM hiringInbound & contentICP

How this list works

Everyone here has a public body of work on go-to-market: talks, posts, podcasts, newsletters, books. We link to those public profiles, and we say what you'd learn from each person. That's the whole list.

We don't publish anyone's email or phone number, and being listed here doesn't mean someone has offered to answer messages. Read their work first. If you do write to someone, their public profiles are the place.

Listed here and would rather not be, or something is wrong? Email [email protected] and we'll fix or remove it.

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