Praval Singh

Zoho · Delhi-NCR

Zoho's marketing and customer experience lead, writing and speaking on positioning and messaging

Why they're worth your time

Zoho markets a very wide product portfolio without the usual venture funded spend, so his public talks are a rare look at how brand, channel and analyst relations substitute for a large paid budget. He is specific about positioning and messaging choices rather than campaign tactics.

Background

Praval Singh is VP of Marketing and Customer Experience at Zoho, where he has worked for over eleven years. Before Zoho he co-founded Media Redefined, a digital media agency in India. He describes his focus as brand marketing, product positioning and messaging, go-to-market strategy, demand generation, channel marketing and analyst relations, and he publishes on his personal site and speaks frequently at Indian marketing events.

Known for

Positioning Partnerships Inbound & content

Where they're public

Their own channels. Read the work first.

LinkedIn X Website

Others on the same ground

April Dunford Toronto
The person most B2B teams learn positioning from, and the author of Obviously Awesome and Sales Pitch She turns positioning from a vague branding exercise into a repeatable exercise: list your true competitive alternatives, isolate the features only you have, work out the value those unlock, and name the market segment that cares most. Her Sales Pitch work is the rare material that connects that positioning to the actual words a rep says on a call. PositioningICPSales processCategory design
Kyle Poyar Growth Unhinged · Boston
Writes Growth Unhinged, the working reference on product led growth, pricing and packaging He publishes the actual benchmarks and teardowns behind PLG rather than the theory: free to paid conversion rates by category, what usage based pricing does to net revenue retention, and how specific companies structured their packaging. His pricing work is the strongest public material on changing a price without breaking your funnel. PLGPricingInbound & contentRetention & expansion
Emily Kramer MKT1 · San Francisco
Writes MKT1, the reference on how an early B2B startup should actually build marketing She writes the thing almost nobody else does: what the first marketing hire should actually do in what order, how to scope the role, and how to tell a growth marketer from a product marketer when you have budget for exactly one. Her templates and org charts are directly usable rather than illustrative. PositioningInbound & contentGTM hiringICP
Sunil Neurgaonkar Adopt AI · Bengaluru
Host of SaaS Sessions, India's longest running SaaS podcast, and a working field and community marketer He is one of the few India based GTM people publishing at the practitioner altitude rather than the CEO altitude: what a first growth hire actually does in month one, how field marketing and events convert in Indian SaaS, and what a lean team runs instead of a paid budget. The podcast archive doubles as a decade long record of how Indian SaaS GTM changed. CommunityInbound & contentICPPartnerships

Listed here and would rather not be, or something is wrong? Email [email protected] and we'll fix or remove it.

eChai Partner Brands